Defiance Press, 2016
Awarded 2017 Best Non-Fiction Business Book by the Texas Association of Authors.
Roberts makes the case that this may be the greatest time in history to start a business! Using Roberts' strategies and principles in this book, learn how to become ''UNEMPLOYABLE!'' your entire life! Most of us are taught to get a good education and a good job. The idea that we should be content to have someone else dictate our daily commute, our income, schedules and vacations is the accepted norm. To some, the idea of life in a cubicle eight hours a day is akin to torture! What does it really take for someone to jump off the employment treadmill and participate in the free enterprise system, unencumbered by traditionally accepted myths?
Paperback | ISBN: 9780996259040 | Publication Date: 05/29/2016
EXCELLENT ENTREPRENEUR STRATEGIES!!!
Are you trying to start a business? If you are, then this book is for you. Author David Thomas Roberts, has written an outstanding book for those who believe that having a job and sitting in a cubicle every day, is akin to a slow and painful torture in hell for eternity.
Author Roberts, begins by explaining how business ownership is not for everyone, and that is okay. In addition, he discusses how a micro business is relatively easy to startyou just need an idea and the willingness to take action. The author also proposes that you need to study and learn what makes certain people successful. Then, he continues by recommending that you need to take action to follow your dreams now; don’t wait. Next, the author describes how entrepreneurs must question everything, including the norms of acceptable business models, constantly looking to improve on them with their own ideas. In addition, he discusses how the higher you climb in corporate America, the less stable your job becomes. The author also finds it fundamental that college can help you, providing well-rounded basic knowledge; as well as, problem-solving skills and goal-setting habits. Then, he continues by considering that although financial stress is many times the reason people start their own businesses, practicing basic financial management principles lessens the failure rate. Next, the author explains how micro businesses have less than two employees; can be started and operated part-tine; and, typically do not have large investment criteria. In addition, he discusses how you need to have a contract that explicitly lays out your compensation plan and limits any non-compete provisions. The author also recommends that you should run from network companies that allow their distributors to create their own marketing materials, especially those distributors that derive an income from selling self-produced training materials and seminars. Then, he continues by explaining that franchises are a great way to go into business for yourself with many advantages, primarily a proven business model, training and marketing assistance. Next, the author looks at how a business plan helps you organize your thoughts and plans for your business. He then proposes that you should associate with those who support your business, ideas, concepts and ambitions. In addition, the author states that you should seek out people who have what you want. He also recommends that bootstrapping is an efficient way to do a start-up business when capital is lacking. Then, the author continues by explaining that debt and equity are the two main structures of an investment vehicle into a private enterprise; and, sometimes an investment deal involves both. Next, he proposes that you should study the ten most common mistakes made by businesses and entrepreneurs. Finally, the author explains that for any kind of marketing, it’s critical that you know exactly who your business’ customers are.
The author of this excellent book explains that when you have the right partner, a business partnership can leverage the partners’ individual skill sets and move the business forward faster. Also, the author of this great book, recommends that you should understand the unique challenges of a family-owned business and plan to deal with those specific challenges head on with processes and procedures.
—(Cosmic Traveler Amazon.com)
WOW! Great read. Well written with great real-life examples. Roberts says, “Success for me is the freedom to do the things I love without others controlling my time, income or schedule, and without worrying about money.” Sounds appealing doesn’t it. He goes on to demonstrate clear strategies for getting to this place. But he does not sugar coat the truth. As he points out, it is hard and, in the short run, will take more effort than just standing pat.
He goes on to say, “If the thought of working the next forty years as an employee literally terrifies you and you really want to know what separates entrepreneurs and business owners from an employee mentality and, if you simply burn for the opportunity to be in business for yourself, this book, is for you.” So, if you ever dreamed of running your own show, being your own boss, or calling your own shots you need to read this book.
As Roberts points out, being an entrepreneur is not easy or for everyone. But as you read his story and the story of others he shares, Roberts draws you into the idea of making it a reality. Roberts takes you step by step through the benefits of being an entrepreneur. Then he takes you through the mistakes that you can make as you go down this road. After reading this book you will have the elements to create a road map which will help you get to where you want to go.
—(Thomas Law Amazon.com)